Your Business Backstory.
In the original Star Wars, the movie starts off with the Empire (bad guys) hunting down a droid (R2D2) that is carrying the blueprints on how to destroy the Deathstar. (Big, bad, planet-killing weapon) In the newly released Star Wars Rogue One, they tell the backstory of how the Deathstar plans came into Princess Leia and R2D2’s possession.
People are intrigued and persuaded by the story of how something came to be.
The battles, courage, struggle and even heroism move and resonate with people. Does your business have an intriguing backstory? Passed down through the generations? Single-handedly built from the ground up? A partnership with a lifelong friend? Partnership with a new friend? A life-long dream that you manifested into reality? Maybe all the above.
Your business history or a great back story can be an incredible source of branding and marketing for your company.
Hearing the struggles, challenges and achievements – many times through adversity – can make a great story and compelling enough to be a source of motivation for a customer to choose to buy from you over the competition. It also gives a vast amount of credibility.
This can be especially true if you are an independently owned business in an arena with a bunch of corporate, more well known or larger businesses to compete with.
Focus your time and energy on cultivating your story, how you came to be, what makes you unique and develop your strengths in who you already are, instead of trying to follow the crowd or be something you’re not.
Break-off from the pack, get out of the box and paint outside of the lines.
Think differently. Talk differently. Act differently. Market differently.
Build value – and for God’s sake – get out of the price war. Doing so, will separate you from the pack and give customers a true buying preference. Be honest, we ALL would rather work with people who see and appreciate the true value in us, versus people just looking for the lowest price and best deal.
With the companies I run, we’ve gone Rogue.
We talk different: Informing/consulting vs selling.
We think different: Constant & progressive product development that consistently increases our clients bottom line.
We act different: We don’t cold-call. Over the past 7 years our clientele has grown mainly from repeat clients and the referrals they send our way.
We haven’t made a single cold-call in years. We’re proud of that fact. We like making cold-calls about as much as you like receiving them. We mainly connect with businesses and clients who reach out to us because they did their homework on us or were referred by someone who saw the value in us, how we provide it and the effectiveness of our products.
If you are reading this right now, you may already be getting that impression.
If you are ready to go Rogue, sick of making cold-calls, or just want to do business with a someone that actually cares about your success, make a warm-call and connect with me today.